EM | Sep 10 2022
How can product photography increase your social media engagement?
Images of products are a powerful form of content marketing that people prefer when they're learning about and making decisions about new products. After 3 days, people remember information accompanied by an image 65% better than if it's just text. If you don’t use stock photos, instead you create your customized content, it would help you create a unique brand identity among your social media followers and on social media sites in general. The goal is to create and share on-brand content without Product photography improves product understanding and prompts users to take action. Getting into the profile of your brand on social media, consumers can very quickly form an opinion not only about the products, but also about your brand as a whole.
Product photography improves product understanding and prompts users to take action. Getting into the profile of your brand on social media, consumers can very quickly form an opinion not only about the products, but also about your brand as a whole.
1. Photos need to be aesthetic
Aesthetic photos stand out. When you're constructing a scene, the protagonist should be the focus. You can make this easy on yourself by starting with your protagonist and adding other elements around them. This will provide you with a starting point to use as reference.
Photoshoot for Davines - Italia
2. Human element
Having a human element in photos for social media is a guiding principle. This will give the photos a sense of motion because they already appear to be static. Adding people will create an appealing, bustling backdrop and inject life into otherwise unremarkable photographs.
3. Combination of visual media is key
The right combination of visual media is key to utilizing it properly and conveying the message you want to send. Gifs, emojis, infographics, memes, screenshots, and short live videos can all be important in certain situations. Stories don't always have to be told verbally. Images are a powerful way to tell a story that your followers can connect with and you can use to build your online brand or act as a companion to written content. It's worth considering what specific emotional response you're hoping for; this will help you choose the right colors, style and fonts. They can range from funny to touching! Engaging images not only get likes and shares but, more importantly, build brand loyalty as it is a means for your audience to connect and understand you.
This video contains a short version of this blog post on Youtube
4. More participation on Visual Content.
Social media engagement is driven by activity. Humans need to participate more in order for your posts to be noticed, responded to and shared!
5. Post at least one image a day
If you want to jumpstart your social media engagement, you will have to post more than one image a week. On Facebook, across all brands, there is a median of 0.97 posts per day. If you’re posting less, other brands are getting more screen time. Using multiple images on several social media accounts consistently will help you build better engagement. With social media, the competition is fierce. If you’re not using all of your accounts to capture attention, other brands are getting more screen time. With a recent study showing that brands only receive an average of 16 seconds of attention per post, optimizing your posts for engagement is essential.
6. Authenticity through lifestyle imagery
Your customers are more likely to trust you and become loyal customers when they see your lifestyle photography. And if you use lifestyle photography, they get an authentic feel that speaks to their interests.
7. Explain Product Features
If a product doesn't have customers, it's never going to make it. One thing a customer always considers is whether your products are going to meet their needs - regardless of how good they are. The company should know the pain points their customers are experiencing and offer a solution for each problem