Common mistakes to avoid when using online logo makers for designing your logo
by Nevrus Mersuli on Jul 02, 2023
When it comes to designing a logo for your business, online logo makers offer a convenient and affordable solution. With just a few clicks, you can access a wide range of creative ideas and customize them to suit your brand's identity through services like:
However, it's important to approach this process with caution and avoid common mistakes that could result in a subpar logo design.
By understanding the potential pitfalls and making informed decisions, you can ensure that your logo accurately represents your brand while staying within your budget. In this section, we will explore some key mistakes to avoid when choosing to design your logo with online logo makers.
Neglecting color compatibility between screens and printing materials.
Here are some examples of colors that may appear significantly different when printed compared to their on-screen representation:
Bright/neon colors: Fluorescent or neon colors often cannot be reproduced accurately in print due to the limitations of traditional printing processes. These colors may appear duller or less vibrant when printed.
Metallic colors: Colors with metallic or shimmering effects, such as gold, silver, or metallic blue, may lose their luster when printed. The reflective properties of these colors are challenging to replicate on paper.
Bright blues and cyans: Certain shades of bright blues and cyans can be difficult to reproduce accurately in print, resulting in a shift towards purple or green tones.
Pure whites: On-screen, white may appear pure and crisp. However, when printed, it can sometimes have a slightly yellow or grayish tint due to the nature of paper and ink.
Pastel colors: Soft pastel shades, including light pinks, lavenders, and mint greens, might appear more vibrant on screen than in print. The subtle nuances of these colors can be challenging to replicate accurately on paper.
High contrast colors: Colors with extreme contrast, such as bright yellow on a dark background or black text on a light background, may appear less sharp and defined when printed, as the printing process may result in slight bleeding or blurring.
Please note that these examples are generalizations, and the specific results may vary depending on various factors such as printer quality, color calibration, and paper type. It's always a good idea to request a print proof or consult with a professional print service if color accuracy is crucial for your project.
Ignoring the importance of contrast.
Here are some examples of low contrast color combinations:
Pale pink and light gray: This combination creates a soft and delicate look with minimal contrast.
Light lavender and pastel blue: These gentle hues provide a calm and soothing effect without strong contrast.
Mint green and pale yellow: This combination offers a fresh and airy feel with low contrast.
Beige and light peach: These neutral tones blend harmoniously, creating a subtle and understated palette.
Light blue and pale gray: This combination exudes a cool and serene atmosphere with a minimal contrast.
Light tan and off-white: These earthy tones work together to create a subdued and natural look.
Soft mauve and dusty rose: These muted shades of pink provide a gentle and muted contrast.
Light sage green and ivory: This combination offers a light and elegant aesthetic with low contrast.
Remember, low contrast color combinations can create a subtle and soothing effect, but it's essential to consider the context and purpose of your design or project to ensure readability and visual appeal.
Depending solely on a single individual's feedback.
- Customers and Target Audience. In this case, reaching out to your existing customers or target audience can be beneficial as they are already familiar with your brand and can provide feedback from a user perspective.
- Colleagues or Peers in the Industry. Approaching colleagues or peers in your industry can provide you with valuable insights and a professional perspective on your logo design.
- Graphic Designers or Creative Professionals. Seeking feedback from experienced graphic designers or creative professionals can provide you with a more technical and artistic evaluation of your logo design, helping you refine it further.
Remember, when asking for feedback, it's crucial to provide clear instructions and specific questions to guide the person you're seeking feedback from. Additionally, choose individuals whose opinions you trust and who are likely to provide constructive criticism to help you improve your logo design